McDonald’s® kick starts the New Year with Doubles Fest

~It’s double the fun with delicious double patty burgers at McDonald’s~

January 12, 2015: Welcome the New Year with the Doubles Fest at McDonald's®, where your favourite burgers will now not just be a single patty treat, but a lavish feast of two delicious patties. It is twice the happiness, at just a little extra price. This new limited time offer will be available across all McDonald’s® restaurants from 6th January – 28th February2015.

Customers can now relish the goodness of burgers such as Double McAloo Tikki™, Double McVeggie™, and Double McSpicy Paneer™ or opt for non-vegetarian options such as the Double McChicken™, Double Chicken McGrill™, Double McSpicy Chicken™, and Double Filet-O-Fish™ among others. Adding a scrumptious delight to the goodness of the breakfast menu are the Double Veg McMuffin™ and Double Sausage McMuffin™.

Commenting on the offer, Mr. Kedar Teny, Director – Marketing & Digital, McDonald’s® India – West & South India said, “We are extremely excited to start the New Year with the Doubles Fest. McDonald’s is synonymous with being a leading brand in the burger market and our campaign thus, centres on the fact that the widely popular and favourite McDonald’s® burgers are now even more irresistible with the addition of an extra patty. The campaign theme ‘One is good, two is better’ reiterates this message while also reminding customers that we are continually committed to providing value for money to our customers.

“The Doubles Fest will take a 360 degree multi-channel approach and will be promoted across various platforms –TV, print, radio and outdoor mediums. The TVC captures the young & youthful essence of our brand by highlighting the message in a unique way and strikes an emotional connect with our customers. The campaign will also be heavily promoted on the digital platform with activations on social media. With the evolving trends, we wish to stay attuned to the diverse needs of our customers while engaging them through our communication and marketing campaigns”, he added.
The Double Patty range starts at an unbelievable price of Rs. 39 for the Double McAlooTikki™, and will be available till stock lasts. Visit your nearest McDonald’s® restaurant today and indulge in the new, mouth-watering and tempting range of limited time double patty burgers.

About the Company:
Westlife Development Limited (BSE: 505533) the owner of Hardcastle Restaurants Private Limited (HRPL), a Master Franchisee for West & South India operations of McDonald’s® restaurants focuses on putting up and operating Quick Service Restaurants (QSR) in India. HRPL serves approximately 175 million customers, annually, at its 192 (as of September 30, 2014). McDonald’s® restaurants in 23 cities across the states of Andhra Pradesh, Gujarat, Karnataka, Maharashtra, Tamil Nadu, Kerala and parts of Madhya Pradesh, and provides direct employment to over 7,500 employees.
McDonald’s® operates through various formats and brand extensions including standalone restaurants, drive-thru’s, 24/7, McDelivery, Web and Mobile ordering, Breakfasts and dessert Kiosks. The menu features Burgers, Finger Foods, Wraps, Hot and Cold Beverages besides a wide range of desserts. Several of the McDonald’s® restaurant feature the in-house McCafé. The pillars of the McDonald's® system – Quality, Service, Cleanliness and Value – are evident at each of the restaurants where HRPL operates. More details are available on the website: www.mcdonaldsindia.com